The story of AuraPura: Born from a restlessness of the soul
We live in a world where we are increasingly connected — but inside, we are increasingly empty. Full of notifications, goals and agendas, but without pause to listen to our own breathing. It was in this modern noise that AuraPura was born.
Not as another app, a brand, but as a refuge .
A space to slow down, reconnect with what matters, and remember that within you there is something that no technology can replace: your soul.
Who is behind it?
Estrella Ouyang
Founder of AuraPura, she was part of the founding team of tech giant Agora. She's also a jewelry designer and passionate about Brazilian culture, astrology, and tarot.
Martha Cheng
Co-founder of AuraPura, she was director of operations and marketing for TikTok in Latin America. She is a psychologist and therapist, driven by the desire to create technologies with soul—one that helps real people find love, meaning, and belonging.
Larissa
Marketing manager and former branding leader at a large technology company in Brazil. Her heart beats stronger for astrology, tarot, and self-care rituals.
Victor
An astrologer with over 10 years of experience, he believes that astrology is not about predicting the future, but about illuminating the path to who you can become.
Angela, Gabi and Vini
An essential part of our team—creators, dreamers, and caretakers. They come from different worlds, but share a passion for spirituality, creativity, and building a space where emotional well-being is a priority. Together, we form a team that deeply believes in one thing:
Spirituality needs to be accessible, welcoming, and real. We come from different cultures—Brazil, China, and beyond—and we come together because we're tired of a superficial world.
We wanted to create something with soul, with truth, with purpose.
This is how the AuraPura community was born
Our philosophy: Spirituality with our feet on the ground
We believe that spirituality isn't about escaping the world. It's about facing life with courage, accessing what's within, and reconnecting with what's true. At AuraPura, you'll find astrology, tarot, meditations, mantras, energy practices, crystals, aromatherapy, courses, livestreams—but most importantly: finding yourself . Every piece of content, every professional, every experience is designed with this in mind: to help you return home, within yourself.
The community: Here, no one walks alone
AuraPura is a platform. But it's much more than that. It's a living community .
Made up of real people, with real emotions. Some believe in energy, some are just curious. Some meditate daily, and some are still trying to slow down for the first time. No matter where you are in your journey—there's room for you here. In our groups, livestreams, sessions, and courses, we see something magical happen every day: strangers supporting, welcoming, and healing one another . Because the healing process begins when we realize:
I'm not alone.
And finally... your soul already knows the way
Maybe you came here by chance—to read your horoscope, draw a card, or have a consultation. But who knows, maybe here you'll find a mirror, an answer, or just an invisible hug at the end of the day. AuraPura doesn't have all the answers. But it's here to turn on the light.
Welcome back. Welcome to you.
